Chrysler Group, a United States-based automaker, has launched its new Customer Experience Survey.
The survey is intended to change its dealers’ approach and ensure the satisfaction of its buyers. Dealers will not receive cash incentives for meeting sales goals, nor will they have to pay penalties for not conforming to the parent company’s dealership standards.
Automotive News has reported that the instead of monetary rewards, dealers who sell more vehicles will receive more stock and thus increase their operating profits. This move will utilise surveys to gauge customer satisfaction, including phone calls, e-mails, and a new mystery shopper programme.
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