Toyota Motor Corporation (NYSE: TM) (LSE: TYT) (TYO: 7201), a Japan-based automaker, is launching its Prius Persona Series Special Edition in the United Kingdom.
The vehicle offers the choice of a Black Cherry Pearl paint finish in addition to standard black and Blizzard Pearl white shades, and the interior is trimmed with dark SofTex leather-like upholstery with red stitching. The interior has a SofTex-trimmed steering wheel, and a dark-tinted chrome trim around the gear shift lever and on the door panels.
The model is to be priced at $27,890.
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