Qoros Automotive Company, a China-based automaker, is launching its first model at the 2013 Geneva Motor Show, scheduled for March 2013.
The vehicle is aimed at younger customers, under the age of 35. The automaker has not revealed the name of the model, which is to arrive at Chinese and European dealerships before the end of 2013.
The first model will be a medium-sized sedan designed by ex-Mini designer, Gert Volker Hildebrand. Technical details of the vehicle have not been revealed, but the model will ride on a modular platform.
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