Ford Motor Company (NYSE: F), a United States-based automaker, has launched a concept version of the F-150 pickup truck series, named Atlas.
The model represents the automaker’s intention to improve fuel consumption across its product line. It is to arrive at United States dealerships for the 2015 model year.
The vehicle is equipped with Ford’s new turbocharged engine, known as EcoBoost. It also features active grille and wheel shutters to improve aerodynamics.
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