Cadillac, a subsidiary of General Motors Corporation (NYSE: GM), is aiming for top spot in the United States luxury car segment within the next few years.
The automaker was the nation’s best-selling luxury automaker in 1997, but has since been usurped by foreign imports from the likes of Lexus, BMW and Mercedes-Benz.
Don Butler, vice president of marketing, told the Detroit News, ‘Why not? We’ve been there before.’
Presently, Cadillac is launching its XTS flagship and the BMW 3-Series rival, the ATS sedan at United States dealerships. The automaker is also launching a plug-in hybrid called the ELR and new versions of its CTS and Escalade.
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