Honda Motor India, a subsidiary of Honda Motor Company (NYSE: HMC) (TYO: 7267), is planning to launch its new 100cc models in India.
The automaker is taking this step as demand in this category is increasing. It will be part of the automaker’s strategy to integrate as a market leader in the two-wheeler industry by the end of 2020.
Global Chief Executive Officer of Honda Motors, Takanobu Ito, said, ‘Using further growth in emerging markets, where continuous expansion is expected, as a driving force, Honda will continue to be proactive in evolving its motorcycle business. In India, Honda will strive to further grow its motorcycle business through introduction of highly competitive models in the 100cc segment, which is the largest segment in the motorcycle market.’
India is the second largest market for motorcycles after China.